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Hu Pan--A journey of design

Hu Pan, the most respected packaging designer nowadays, known as both the industry aesthetic spirit and commercial value of the "craftsman". He only made out 10 designs a year, but gained many awards with the few works, include three most valuable world design awards:10 Germany Red dot Awards which contains the first “Best of the Best” in mainland China, 3 Hanover iF Design Awards and 1 IDEA Industrial Design Excellence Award, 3 German Federal Republic Design Awards and 13 Pentawards in over 50 different categories.

Tigerpan Design Lab. has always believed that the product is the best reflection of the design value, with disruptive innovation to promote the aesthetic evolution and value upgrade of the product. Instead of sacrifice one between design and business, Pan add unexpected value to business with design. He has been a visiting professor at nine universities while exploring the field of aesthetics.

Through the conversation with Pan, we understand the profound design; The design not only needs to have certain aesthetic feeling, also needs to innovate unceasingly, breaks the convention; Mr Pan and his team put this one thing done well, packaging design, color collocation, elements by adjusting their packaging structure is applied, with a very clever way, will we serve BOP groups, with the concept of green clean energy to improve the poor life, perfect packaging, in advertising company mission, vision, at the same time, also ensures that impact on the vision.

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